Advocacy Essentials #MediaAdvocacy #Advocacy #Branding #StrategicOutreach

Advocacy Essentials

Interacting with Interest Group Media and Government

In India, as in many other developing countries, one of the key driving forces has been that of inclusive growth. Other factors like the changing relationships between the government and the regulator and the question of basic independence of the regulator has also brought about a sea change in the Advocacy landscape. In this new milieu, the big question is: how can industry remain a significant partner in furthering the growth of the economy. A corporation’s socio-political environment can affect its profitability, growth, and, in extreme cases, its very survival. Not surprisingly, corporations have established Advocacy—often an extension of existing public relations—to deal with that environment. In recognition of this function, business schools have added courses to their business and society curriculum. The professionals who specialize in dealing with the external environment are called corporation public affairs. Read more...

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Dr. Samir Kapur #Public relations, Communications Consultant,Coach ,Trainer,Lecturer

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Benefits of developing a Connection Culture: Leadership lessons from PR (Dr. Samir Kapur, Strategic Communication Consultant)

Benefits of developing a Connection Culture: Leadership lessons from PR By Dr. Samir Kapur, Strategic Communication Consultant Companies can get the Competitive Advantage of Shared Identity, Empathy, and Understanding at Work by bringing in social connection. The impact of coronavirus on working people who are already suffering loneliness and disconnection. There is a need for prioritizing organizational belonging and connectedness to improve workers’ health and productivity. There will be an alarming consequences of ever-increasing isolation. There is a case for “social connection” is a fundamental human and workplace need. Leaders can learn from Public relations department and profession of staying connected. Executive Summary · People are suffering an epidemic of isolation, which COVID-19 exacerbates. · Connections among people improve their health, happiness and resilience. · ...

Building brand through story telling by Dr. Samir Kapur

Building brand through story telling Building brand through story telling There is a need to clarify your brand message so that customers will listen through better story telling. " Stop talking brand features, start telling brand story" Dr. Samir Kapur , Strategic Communication specialist, Mentor & Author #Brand #marketer #narrative #brandbuilding #storytelling #GenZ #millennials Marketers should run their marketing message through a framework to create a superstar narrative. There is a need for brands to have a fundamentally human language of a story. Brands need to find a story to tell about their product or service that centers on their customer as the hero – not on their offering. For the millennials and GenZs world “they are the media” Summary: · Revitalize your marketing plan by creating a story with a 7-Part Framework.” · ...

Let’s have more SMILES at the workplaces

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