Advocacy Essentials #MediaAdvocacy #Advocacy #Branding #StrategicOutreach

Advocacy Essentials

Interacting with Interest Group Media and Government

In India, as in many other developing countries, one of the key driving forces has been that of inclusive growth. Other factors like the changing relationships between the government and the regulator and the question of basic independence of the regulator has also brought about a sea change in the Advocacy landscape. In this new milieu, the big question is: how can industry remain a significant partner in furthering the growth of the economy. A corporation’s socio-political environment can affect its profitability, growth, and, in extreme cases, its very survival. Not surprisingly, corporations have established Advocacy—often an extension of existing public relations—to deal with that environment. In recognition of this function, business schools have added courses to their business and society curriculum. The professionals who specialize in dealing with the external environment are called corporation public affairs. Read more...

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Dr. Samir Kapur #Public relations, Communications Consultant,Coach ,Trainer,Lecturer

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