StratCom

  Unleashing the Power of Owned Media #OwnedMedia #Media #Covid19 # Fakenews    There is only one corner of the universe you can be certain of improving, and that’s your own self. — Aldous Huxley.  The famous adage by Aldoux Huxley seems to apply perfectly when it comes to owned media. By definition, owned media simply translates as the media that a brand/ company or individual owns or controls. The brands and companies have also started realising this in the wake of the rise of fake news and the global lock down caused by the COVID 19 pandemic. Fake news or false news has the potential to impact brands greatly. We have already witnessed the damage Fake News has caused globally by spreading misinformation about COVID 19. It is in circumstances like these, the general public and stakeholders like media, government look up to owned media of the companies and brands for clarification and authenticity. It is how the brands manage and deploy their owned media sometimes he...