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  5 Techs That Will Shape Marketing In The Post-COVID-19 World Soham Majumdar is a new age content strategist  With the brand-consumer connect environment undergoing significant shifts, technology and data will shape the marketing landscape in a major way, going forward. The global COVID19 pandemic has caused massive upheavals and disruptions across lives and businesses. Experts went as far as to claim that the country is currently faced with a recession for the first time since the 1979-80 OPEC oil crisis. While the health crisis shook up almost all verticals, media and marketing are amongst the worst hit ones. There goes a popular adage, “necessity is the mother of invention”. In the same vein, uncertain times can often be a harbinger for innovation, disruption, and strategic realignment. To wade over the impacts of the pandemic, businesses are readjusting their operations and are relooking at ways to emerge out of the crisis with the least possible long-lasting impact. In the br

  Let’s have more SMILES at the workplaces By Tilak Chowdhury ,  #Engagement #EmployeeEngagement #Branding #WorkPlace #WorkfromHome #Success     Who doesn’t want the workplace to be happy? After all, around one third of our lives are spent working! So, here are some ideas to have more SMILES at the workplace…. ·          S for Success: Let’s celebrate success. Even the tiniest of achievements. These could be individual or collective. This will make people confident and happy. This will encourage people to try harder as they will have the attention of the colleagues. So, every week some time should be dedicated towards celebrating success and these hours will be make the team bond better and trust each other and collectively support each other for individual and collective successes. These sessions could also include the success stories of our children and extended families. After all everyone loves the praise for their children and indirectly it means that the company appreci

Academic institutions can use games to make learning engaging and fun for students, here is why? #Academic #Learning #Engaging #students  In the current landscape of learning and performance, the use of educational games and gamification is becoming popular as an engaging tool for learners across age groups, cultures and contexts. While game-based instruction is not a new concept, the more recent proliferation of recreational video games and ubiquitous adoption of personal computing technologies have accelerated the exploration and application of such games for educational purposes. Dr. Samir Kapur, Communications Consultant, Coach & trainer  https://www.educationtimes.com/article/editors-pick/71663522/Portal-Exclusive-Academic-institutions-can-use-games-to-make-learning-engaging-and-fun-for-students-here-is-why

  Unleashing the Power of Owned Media #OwnedMedia #Media #Covid19 # Fakenews    There is only one corner of the universe you can be certain of improving, and that’s your own self. — Aldous Huxley.  The famous adage by Aldoux Huxley seems to apply perfectly when it comes to owned media. By definition, owned media simply translates as the media that a brand/ company or individual owns or controls. The brands and companies have also started realising this in the wake of the rise of fake news and the global lock down caused by the COVID 19 pandemic. Fake news or false news has the potential to impact brands greatly. We have already witnessed the damage Fake News has caused globally by spreading misinformation about COVID 19. It is in circumstances like these, the general public and stakeholders like media, government look up to owned media of the companies and brands for clarification and authenticity. It is how the brands manage and deploy their owned media sometimes helps build credibili

Advocacy Essentials   Interacting with Interest Group Media and Government In India, as in many other developing countries, one of the key driving forces has been that of inclusive growth. Other factors like the changing relationships between the government and the regulator and the question of basic independence of the regulator has also brought about a sea change in the Advocacy landscape. In this new milieu, the big question is: how can industry remain a significant partner in furthering the growth of the economy.  A corporation’s socio-political environment can affect its profitability, growth, and, in extreme cases, its very survival. Not surprisingly, corporations have established Advocacy—often an extension of existing public relations—to deal with that environment. In recognition of this function, business schools have added courses to their business and society curriculum. The professionals who specialize in dealing with the external environment are called corporation public a

The lockdown with a phone, kindle and brain waves #lockdown #phone #kindle  I have heard horrid stories about the lockdown that gripped the whole world for nearly five months. I have heard how restless people were to go out. Somehow for me, it was a time to detox my mind and let the brainwaves flow freely. A stupid comparison, but I guess this was to me a time that was similar to the sages who spend time in the Himalayas to reflect upon life, the world and the role we play in the larger scheme of things. Though I agree, I wasn't entirely saintlike. My mind was disrupted from time to time with some very vulgar and violent series from Netflix, some very abstract novels on Kindle and some delicious high calory home food. My mind pondered over the rat race that we all are forced into, knowingly or unknowingly. The whole uselessness of our existence trying to show some people how successful we are and when how we dislike them in person. The whole life that is focused on worry as the pri

Dr. Samir Kapur, Communication & Brand Consultant  GenX ( population in its 40s and 50s) who have moved up the career path in a short span of time and the era that they have grown up in have adopted a good financial habit - of saving and investing aggressively - early in life has now taken them closer towards their retirement goals. (Something that millennials need to learn and adapt). Many in late 40s ad early 50s are contemplating hanging their boots to pursue their long-cherished dreams. While retiring early with a sizable retirement nest is commendable, but that doesn’t necessarily preclude any shortfalls in the future. During this Covid time, Think semi-retiring through the element of Gig Economy Read details here:  https://www.cnbctv18.com/personal-finance/covid-gig-economy-and-personal-finance-for-generation-x-7686431.htm

  Ideas to emotionally connect with remote teams! Tilak Chowdhury, Head of Communications , Egis India  Globalization is something that we take for granted in today’s world. Egis, which is a leading global engineering and project management company, is operating on multiple countries with different cultures and at different time zones. So how do we connect emotionally with remote teams? So that in our hearts we are all working towards a common goal that helps us all be part of a greater purpose and in turn helps the company achieve its goals without compromising on its values? The geographical differences are further accentuated by the COVID where long term work from anywhere is the new norm! most companies weren’t prepared for such long term work from anywhere in such a short time. Companies are getting ready with the infrastructure for digital connectivity, but are struggling to connect emotionally, and are still trying to find the magic solution to substitute the human touch. In thi