StratCom

Building brand through story telling Building brand through story telling There is a need to clarify your brand message so that customers will listen through better story telling. " Stop talking brand features, start telling brand story" Dr. Samir Kapur , Strategic Communication specialist, Mentor & Author  #Brand #marketer #narrative #brandbuilding #storytelling #GenZ #millennials    Marketers should run their marketing message through a framework to create a superstar narrative. There is a need for brands to have a fundamentally human language of a story.  Brands need to find a story to tell about their product or service that centers on their customer as the hero – not on their offering.  For the millennials and GenZs world “they are the media” Summary: ·         Revitalize your marketing plan by creating a story with a 7-Part Framework.” ·         Make your customer the hero of your story. ·         Customers will find you if you solve an “external probl

  Benefits of developing a Connection Culture: Leadership lessons from PR  By Dr. Samir Kapur, Strategic Communication Consultant  Companies can get the Competitive Advantage of Shared Identity, Empathy, and Understanding at Work by bringing in social connection.  The impact of coronavirus on working people who are already suffering loneliness and disconnection. There is a need for prioritizing organizational belonging and connectedness to improve workers’ health and productivity. There will be an alarming consequences of ever-increasing isolation. There is a case for “social connection” is a fundamental human and workplace need. Leaders can learn from Public relations department and profession of staying connected. Executive Summary ·       People are suffering an epidemic of isolation, which COVID-19 exacerbates. ·       Connections among people improve their health, happiness and resilience. ·     Leaders must take the initiative in building a “connection culture” by combining “visi